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The beginning of a new era of Luxury Tailoring in the North West – meet Konstantinos & Andreas
As it turns out, the new kids on the block are anything but. We sit down with Sarto’s sartorial veterans, Konstantinos Xenos & Andreas Doukanaris, to talk oldschool sartorial sensibilities and the rebirth of bespoke tailoring.
[/vc_column_text][vc_column_text]With a combined two decades of experience working alongside Savile Row’s finest, it’s easy to understand why Sarto’s client list has grown so quickly in the 4 months since it opened its doors. Based in the heart of Liverpool’s city centre and operating on an appointment only basis, the Sarto duo eschew traditional, stiff-upper-lip tailoring for a more relaxed, made-to-measure experience. Working in close partnership their factories in Biella, Italy, the double team offer up a peerless, made-to-measure service that keeps costs down without ever compromising on quality.
[/vc_column_text][vc_column_text]Read Article In Full[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1864″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d”][vc_column_text]
‘Slowly but surely, they’re learning to appreciate the process. They’re coming around to the idea that the perfect suit can’t simply be found; it has to be forged.’
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]ESSENTIAL JOURNAL: You guys have already led successful careers working alongside the likes of Flannels and Savile Rows’ very own Gieves and Hawkes. Why have you both decided to open your own workshop now? ANDREAS DOUKANARIS:[/vc_column_text][vc_column_text]The timing felt perfect. We’ve seen something of a sartorial renaissance in men’s fashion of late. Everything has come full circle. Guys are starting to pay more attention to the finer details of their outfits. They’re finding that the off-the-rail, prêt-à-porter industry doesn’t really speak to them anymore. Instead, they’re going the extra mile for quality, craftsmanship and customisation.
[/vc_column_text][vc_column_text]KONSTANTINOS XENOS: More than that, the modern gentlemen wants a more personalised service nowadays. It’s not the act of shopping that guys don’t like, it’s the stresses that come with it. That’s why we offer an appointment only service, this gives guys a chance to get away from the hustle and bustle, sit down, have a coffee, and really get down to what they want in a suit.
[/vc_column_text][vc_column_text]What do you think the appeal of made-tomeasure is?
AK: Guys are more conscious of finding their perfect fit, and they’re beginning to realise that you can’t necessarily get that fresh off the high-street rail. Slowly but surely, they’re learning to appreciate the process. They’re coming around to the idea that the perfect suit can’t simply be found; it has to be forged. And that’s where we come in.
[/vc_column_text][vc_column_text]With so many new bespoke services opening up around the city, what do you feel sets you apart?
KX: Our emphasis has always been – and will always be – on the client’s journey. We work closely with our clients to ensure they get exactly what they want at a more reasonable
price tag. We’re in a position to offer superior quality for a competitive entry price, and we’re able to do it much faster than was ever traditionally possible.[/vc_column_text][vc_column_text]AK: We’ve worked hard to offer a bespoke service that honours time-old traditions without old-school pretensions. People hear the word ‘bespoke’ and instantly assume it comes with a £5000 price tag and a hefty dose of arrogance to boot. We’re not about that; we stay flexible and approachable. We can accommodate the high-spec and the strippedback, and we can do it in a friendly and informative way.
[/vc_column_text][vc_column_text]How do you manage to balance traditional demands with more contemporary, casual trends?
AK: We’re no strangers to tradition. Together, we have years of experience within traditional British luxury tailoring. We’ve worked with Savile Row’s very best in naval and royal tailoring. But we’ve also worked alongside the biggest bespoke boutiques in Athens and Italy. So there’s always been a strong Mediterranean spirit in our approach to business and style. Sarto is, after all, Italian for tailor.
KX: We think that’s why Sarto resonates so well with the gentlemen of Liverpool. Unlike other cities, Liverpool isn’t playing catch up, it’s already on board with the idea that bespoke tailoring is about unique, self-expression and not pretense. Guys from all walks of life can come and see us, and the end result will always be a well-made suit that speaks for itself.
What’s next for Sarto?
AK: The bespoke experience doesn’t end at the suit. We want to take the idea of personal customisation and self-expression to the next level. We’re already looking into highend, selvedge denim and made-to-measure footwear too. We’re just getting started, and we’re excited for what’s to come.[/vc_column_text][/vc_column][/vc_row]